Use of titles

Firstly we created our production credits as this is very important when creating our brand identity. We came up with the idea of 'SINISTER PICTURES' as a distributor, we kept the image very simple for this but made it white so it stuck out in comparison to the black background. The text underneath was in capitals as this is conventional of production credits. Then for production company we chose 'HANDS ON PRODUCTIONS' which was also in capitals and in white to help create an eerie atmosphere. We really liked the image used for this one as it looks like a ghostly figure that has been blurred, again this would act as a genre indicator. Production credits are very important when creating a trailer because it makes it look more realistic and like a larger budget film. The imagery used is high quality and we felt it was very effective in helping to advertise our film.

Throughout the trailer we have titles fade in and out on a black screen, these titles link to the nursery rhyme that is the soundtrack for our trailer. They help to break the trailer up slightly slowing the pace down in places helping to build tension. All of these titles are white on a black background showing the comparison from good and evil, binary opposites. We also felt that by doing this it would allow the words to stick in the audiences head for longer making them more likely to go and see the film. The font is very bold and the lettering is all in capitals which is another convention of horror trailers, again helping to build tension. The first title that appears is 'if you go down to the woods today' which immediately tells the audience about the location but leaves them with unanswered questions until the next title is revealed, this is an example of enigma code. Next title reads 'you'd better not go alone' which makes the audience fear being on their own, especially when in the woods which is a location that everyone can relate too, this helps to create a tense atmosphere. The last title helps to enforce this because it says 'but safer to stay at home...' this suggests that people are not safe once they leave the house. Also the use of the ellipsis suggests that this is not the last they are going to hear about the story.

We researched many different horror trailers and released that a lot of the older films tended to use red font as their title but the newer ones tended to use white. The connotations of red linked to blood and gore whereas white tends to connote innocence so leaves less to be revealed by the title. We also felt that using white related to our trailer more to show the differences in good and evil. By placing it on a background it allows the title to stand out more and be more memorable. When studying different trailers we noticed that the majority of fonts were bold and clear font, usually in capitals so we also decided to do this. As a group we decided that the title with the font 'Adobe Casion Pro' was most effective as it made a white outline creating a creepy effect. By this being the last thing on screen it allows viewers to remember the title of the film making them more likely to go and see the film once it has been released.