When designing our magazine front cover we decided to use an image of our victim to help advertise our film well. We use Photoshop to edit the image, and because we wanted all the focus to be on the victim we darkened out the corners to help focus the attention. The photo itself was taken close up to draw attention to the small details like the blood and bruises that are on the victim, not only this but it portrays emotion very well making the reader feel more connected to this character. The shadows created by the darkened out corners help to create a shadow effect allowing the audience to think about what may be hiding in the shadows creating an eerie atmosphere. We named our magazine 'CAPTURE' to act as a genre indicator, not only this but it links to the name of our trailer 'SNATCHED'. The reason we decided to chose a name that acted as a genre indicator because we took inspiration from the magazine 'EMPIRE' which writes about action films. The lettering is in bold white font that has also been darkened out in places, this allows the title to stand out without taking attention away from the main image, it also helps to show the contrast between good and evil an idea that links to our trailer. Under the main image is our tag line which links to the location choice and also helps to create our brand identity because when people hear that they can immediately draw connection to our film. We also included several other titles to try entice people into buying the magazine, these include '45 movies you need to know about' and 'massive preview special' this makes people feel as if they are missing out if they didn't buy the magazine. Lastly we included a barcode to make the whole cover look more professional and as if it was being sold in a shop. When researching magazine front covers we took inspiration from 'EMPIRE' and 'TOTAL FILM' so we tried to keep the style very similar to these with one single image that advertised our film effectively, we felt this helped in making our cover look as professional as possible. To improve our magazine I would include less titles as I feel it takes over a lot of the front cover, but overall I think that it is effective in advertising our film and still looks realistic. Poster
Our poster was also edited on Photoshop to allow us to manipulate the photography as we wanted to conform to the stereotypes better. For this we decided to include an image of both our victim and antagonist so the audience were introduced to both characters and also giving them an indication of what the film is going to be about. The font of the title is in large white writing as we wanted it to be quite simple but still stand out so the audience are able to remember the name of the film. As the victim is dressed in white and the antagonist in black it links to binary opposites and the clear division between good and evil which is an idea followed up in the trailer. The effect put over the image makes the model in the image appear more pale which makes the audience question whether the character is dead or alive. The background is blurred to make it looks as if the victim is running away and everything has become hazy for her because the antagonist is going to grab her, the shot itself is a mid shot to focus on the body language while still showing bits of the surrounding woodlands. On the poster we used the same slogan as on our magazine cover and that is also included in our trailer helping to link all three things together. However for this we wanted to put this in a red font to link to danger, conforming to the posters that we have looked at in the past, red font was common in older horror films as it connotes blood. I feel our film poster conforms to film posters because it includes original photography, its capturing and gives the audience some idea about the storyline/genre.
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