Have you subverted or conformed to stereotypes typical of your genre?

When we decided to create a trailer from the genre of horror/thriller we knew that we would have to conform to many of the conventions and stereotypes of the genre as this is a cliché and acts as a genre indicator to the audience. We knew that we would have to have the three basic characters, identified by Vladimirr Propp where he identifies seven different character type, these being the protagonist, antagonist and the victim. However we subverted to a few of these stereotypes, like introducing the 'false hero' character, by doing this it allowed us to keep the audiences attention thus encouraging them to go and see the whole film once it has been released.
Our victim is 'Hannah' who we tried to portray as vulnerable and innocent so when she was put in danger the audience feel more sympathy for this character, this would conform to the conventions of a horror trailer. We used mise-en-scene to help portray this as we started with her in ordinary clothes to illustrate how it could have been anyone in this position, again helping to build tension. We then chose to change Hannah into a oversized white t-shirt because white connotes purity and innocence. As Hannah's character then becomes the 'false hero' this would link to binary opposites which would subvert to the usual stereotype of horror films as white is often associated with the victim.
Our antagonist was a dark mysterious figure with their face covered, which would also conform to stereotypes in horror/thriller films. The antagonist was dressed all in black which conforms to the conventions of horror, as black connotes danger and mystery. We decided to cover the antagonists face completely so that a sense of mystery is created also conforming to stereotypes.
The soundtrack we used over the top of our trailer also conformed to the stereotypes because it was eerie and creepy to help act as a genre indicator throughout. Not only did it help to build tension but it also linked to the location of our trailer, the woods, which is another thing that we decided to conform to. We decided to film our trailer in the woods because it was eerie and quiet and a bit of a cliché in these types of films, we took this idea from the film 'Cabin in the Woods'. The non-diegetic sound of the voice over also helped conform to stereotypes because it illustrates the upset caused by the events that have taken place making the audience feel more connected to the victim.
When editing we used some the 'fade' tool to merge two different scenes together and keep tension throughout this helped to portray the genre. By doing this we were able to create quite a fast pace which is another convention of horror that we decided to conform too. 
Another stereotype of horror/thriller films is that there is clear binary opposites which we both conformed and subverted to. At the beginning of our trailer it is very clear that the dark figured character is evil and Hannah is good, but as the trailer continues these differences start to blur. By doing this it acted as an enigma code, Roland Bathes as this isn't fully explained causing the audience to have many questions making them more likely to go and see the film once its in cinemas.