How have you made your trailer seem like a trailer?

Titles
One way we made our trailer seem like a trailer is through the use of titles. When creating the trailer we wanted to conform to the conventions of trailers to make it seem a more high budget professional trailer. During the editing process we included lots of trailers to help break up the trailer, this is a convention that is common in the majority of trailers, not only does this engage the audience but it also helps to advertise. In the titles we mentioned the location which helps to tie them all together, this acts as a genre indicator. and also links into the sound track. This helps to build tension because the audience begin to feel on edge and fear the unknown. By keeping all the titles in plain white bold font it keep its very simple but by leaving a ellipse at the end it makes it seem as if there is unfinished story over what is happening. The last title to be shown is the title of the film which is a convention in trailers because it helps to advertise the trailer so people remember the title of the film.

Editing
We kept the editing very fast paced to stick to the conventions of horror trailers this way it helps to build tension and keeps the audiences focus throughout the trailer. By using the fade tool it helped us cross cut between two different locations without it being a nasty jump cut. Also at the end of the trailer we incorporated a series of short shots to show a short snip it of the events that had happened. This is also conventional of horror films as it helps to build tension. The dip to black effects helps create a sense of mystery and makes the audience question what is happening next, an example of enigma code. To improve our trailer and make it feel more like a trailer we could have used different types of transitions and effects between each shot, this is something we can use to improve on in the future.

Sound
To make our trailer seem more like a trailer we didn't include any dialogue because we thought this would make it feel more like a film opening so the majority of sound in our trailer is non-diegetic. Our main soundtrack was the nursery rhyme of  'Teddy bears picnic' as this helped created a creepy atmosphere however to improve this we could have used a beat behind the sound track to make it sound more like music rather than just singing. We also had a voice over at the beginning of the trailer giving the audience some background context into what has/is about to happen. The sound was useful in answering some of the unanswered questions that the audience had but it is still an area that we could improve on.

Camera
In our trailer we used a wide range of different shot and from different angles to try and show the storyline from multiple different view points. This is conventional for a trailer as they are used to advertise the film encouraging people to see the film once it has been released. Long shots are used to show body language, close ups to show emotion, over the shoulder shots to show point of view and tracking shots to help build tension. By using short snips of multiple different shot types it conforms to trailers because it advertises and encourages people to come see the film once it has been released.

In our trailer we use Vladimirr Propps theory of narrative including characters like the villain, the victim and the false hero, these character types also make it feel more like a trailer. We also use binary opposites showing the contrasts between good and evil, this is shown through the use of mise-en-scene with the villain being dressed all in black and the victim all in white, this is a theory developed by Claude Levi Strauss. Also another convention of trailers is the idea of the enigma code leaving the audience with unanswered questions throughout the trailer, we do this in several places but in particular with the shot of the flowers being placed on the bench at the end of the trailer. The audience are left to question what has happened to the victim and this is not fully explored.