Horror- Carrie

The trailer starts with a creepy poem being read which immediately acts as a genre indicator pointing to horror, the camera starts at a low angle establishing shot introducing the audience to the house that the film is set in. The camera then quickly pans around a low lit room, so although the audience can see basic features of the room they are unable to see detail, the poem/song is still being played but there is also very quiet screams being heard leaving a sense of mystery to the audience as they are unsure where they are coming from. The lady who is singing is then introduced with a medium shot while she is cutting up fabric- at this point not much information is being revealed conforming to the stereotype of horror films keeping a sense of mystery. Although the singing is still taking place the screams and banging gets louder while the camera focus on where the noise is coming from, with an extreme close up of a lock on the door, this suggests that something scary is locked behind here and helps to build the tension. This then cuts to production titles to give the audience the chance to have a slight break and reflect on what they have already seen. The trailer then seems to drift away from what was shown before and seems to show a very normal mother daughter relationship, the audience then assume from this that the young girl may be the one to be put in danger and this is a convention to horror films due to young girls being more vulnerable. This young girl appears to be the main character as is represented as the outcast as she is being bullied, the non-diegetic music has slowed down more and is much softer enabling the audience to feel pity towards this girl. In the shot of the girl being bullied she is placed on the left hand side so the audience see her first and how upset she seems and then they see the bully, this draws away from normal conventions of horror. When the setting changes back to the house there is a close up of the young girl appearing to argue with her parents, this is when there is a medium shot of the mother opening a door saying 'Go to your closet and pray' this is when the audience notice that the mother has strange beliefs and is very forceful with her daughter, this links to the earlier part of the trailer. The mum is dressed in dark old fashioned clothing suggesting that she is trapped in the past and her views are more traditional and religious. There is then fast pace jump cuts between mum and daughter, with one shot being of the cross, this helps to continue to build tension, especially when you see the jump cuts slowing down then the camera focus on the crack in the door, implying that this is a key bit of evidence. The volume goes up and down throughtout the trailer incorporating a lot of screaming and whispering, while the audience try ad work out who the antagonist is within the film. The montage at the end that flips between the mum talking and the event appears to act as a foreshadowing giving a slight hint at what happens in the film, the montage includes so many different events it makes it difficult for the audience to focus on them all, this means that it would keep them interested enough to go and see the film when it is released. The title of the film is the last thing to appear which comes up on a plain black background, written in white blood splattered lettering, this makes the title of the film stick in the viewers head and reminds them of the blood and gore that is to be expected in the film.