Horror-The Lovely Bones

The trailer starts with a close up shot of a young girl reading a 'vogue' magazine, shot reverse shot is used to show the other character that she is staring at, although she is trying to hide from him, this may suggest to the audience a sort of romantic aspect to the film. Non-diegetic sound is used from the beginning of the trailer to help build a more tense environment. This situation is a good place to start a trailer as many people can relate to the situation of hiding from crush, being embarrassed, allowing it to capture the audiences interest from the start. As the production credits are introduced it comes with a change in mood, we then see the same character in a mid shot cycling, appearing to have happy family times. Editing is used to make this shot appear in the past as if you are watching a home family video possibly foreshadowing events to come. The voice over that is introduced helps the audience to build a connection with the main character and bright lighting is also used to illustrate the positive side of family life. This would subvert from a normal horror film as the audience would not be aware until this point that the film was not based on a love story. Mise-en-scene is very important as it represents how this was in the past, linking to the happy time before the main character was murdered.
The long shot of the main character in the field is used to show a change in mood, the lovely non-diegetic music is still being played along with the voice over. As the voice over says 'I was 14 years old' the audience would be half expecting her to say fall in love however she says when I was murdered. The loud bang helps to highlight the change in mood and the mid shot of the young girl also helps to convey her change in emotion. By using a fade to black after this it makes the events appear very realistic, another way of keeping the audience interested. This continues to subvert to the normal stereotypes of horror films as the film also contains a lot of emotion. After this the non-diegetic music becomes much louder and the trailer takes a more serious turn, illustrating the family's devastation. By basing the film on a kidnap and murder it opens the film to a wider target audience, normally just aimed at young teenagers, as this is a topic close to a lot of peoples hearts.
The non-diegetic becomes more upbeat and the lighting becomes much brighter as we are taken to the world that she is now in, this is contrasted by the more neutral colours back in normal life. This suggests that the main character is in a much happier place suggesting that although this film is a horror it is aimed at a younger audience hence its 12A certificate rating.
The mood then changes again as shes says 'my murdered still haunts me' suggesting that although this film is based on the girl and her after life she still wants justice, also reflected in the change of non-diegetic music. By using upbeat music it becomes more thrilling and exciting as the audience also wants justice. The repeat of the phrase 'You're the Salmon girl, right?' reiterates how the man is very creepy and although he may appear friendly is clearly not. Multiple close up face shots are used to portray the different emotions felt by all the different characters. The montage of different events happening at different types also helps keep the excitement as the audience now feel connected to the Salmon family.
The close up shot of the sister searching through the murderers house is very tense as the audience can already assume that something bad is going to happen. The non-diegetic sound becomes very loud and then suddenly stops when he enters the house, focusing on a close up of his face. The silence creates a very eerie atmosphere until the floor creaks, the non-diegetic music is then introduced again making the audience jump. By using close ups on the murderers face as he is running shows his determination and lack of emotion, hence making the audience fear what is going to happen next. The next montage of events is very quick, not revealing too much making the audience more likely to go and see the film when it is released. Again the use of fade to black is  very effective with the final shot being a mid shot of him standing in a doorway. The use of low key lighting helps portray his dark side and by the camera being positioned below him it suggests he is superior and a person to be feared.

Action- The Mechanic

Within  the first ten seconds of the film trailer the viewer can easily tell that the film is an action, there is a masculine man with a deep voice talking in the voice over, a speed boat, a variety of gun shots and expensive cars, another way of illustrating the main characters traditional masculinity and wealth. Our initial thought as the viewer is to dislike this character as he is an organised murderer although the audience may be intrigued by the amount of skill he has, implying he is not a person to get on the wrong side of, this is also helped by the use of low key lighting. The montage of action shots is then replaced by a conversation which shows how this is a type of business and this man is well respected within that business. The character he is talking to is a very well dressed older gentlemen which may subvert to our usual stereotypes of what we would expect in this genre introducing non-diegetic sound it helps to build tension and excitement as to what is going to happen next. Despite the characters job of killing people the trailer suggests that he tries to keep his personal life very separate when his father is mentioned it becomes more serious, this is highlighted by the use of editing, introducing the words between shots. A montage is used to show all his skills accompanied by a more fast pace non-diegetic music, the pace is kept throughout the trailer to keep the tension and excitement. Slow motion is used to emphases a house being blown up, this is a typical cliché expected in action films and helps to keep the audience interested. There is then a more rocky non-diegetic music introduced as another montage of shooting happens, linking to the genre. The shot the sex scene being included within the montage is also important as it links to the stereotype of protagonists being womanisers and shows that even with all the action in his day to day life he still finds time for women. The trailer contains a lot of violence and gun shots conforming to the stereotype of action films while the occasional voice over gives the audience an idea of what is going on but not too much to still keep them interested in going to watch the film.

Horror- Carrie

The trailer starts with a creepy poem being read which immediately acts as a genre indicator pointing to horror, the camera starts at a low angle establishing shot introducing the audience to the house that the film is set in. The camera then quickly pans around a low lit room, so although the audience can see basic features of the room they are unable to see detail, the poem/song is still being played but there is also very quiet screams being heard leaving a sense of mystery to the audience as they are unsure where they are coming from. The lady who is singing is then introduced with a medium shot while she is cutting up fabric- at this point not much information is being revealed conforming to the stereotype of horror films keeping a sense of mystery. Although the singing is still taking place the screams and banging gets louder while the camera focus on where the noise is coming from, with an extreme close up of a lock on the door, this suggests that something scary is locked behind here and helps to build the tension. This then cuts to production titles to give the audience the chance to have a slight break and reflect on what they have already seen. The trailer then seems to drift away from what was shown before and seems to show a very normal mother daughter relationship, the audience then assume from this that the young girl may be the one to be put in danger and this is a convention to horror films due to young girls being more vulnerable. This young girl appears to be the main character as is represented as the outcast as she is being bullied, the non-diegetic music has slowed down more and is much softer enabling the audience to feel pity towards this girl. In the shot of the girl being bullied she is placed on the left hand side so the audience see her first and how upset she seems and then they see the bully, this draws away from normal conventions of horror. When the setting changes back to the house there is a close up of the young girl appearing to argue with her parents, this is when there is a medium shot of the mother opening a door saying 'Go to your closet and pray' this is when the audience notice that the mother has strange beliefs and is very forceful with her daughter, this links to the earlier part of the trailer. The mum is dressed in dark old fashioned clothing suggesting that she is trapped in the past and her views are more traditional and religious. There is then fast pace jump cuts between mum and daughter, with one shot being of the cross, this helps to continue to build tension, especially when you see the jump cuts slowing down then the camera focus on the crack in the door, implying that this is a key bit of evidence. The volume goes up and down throughtout the trailer incorporating a lot of screaming and whispering, while the audience try ad work out who the antagonist is within the film. The montage at the end that flips between the mum talking and the event appears to act as a foreshadowing giving a slight hint at what happens in the film, the montage includes so many different events it makes it difficult for the audience to focus on them all, this means that it would keep them interested enough to go and see the film when it is released. The title of the film is the last thing to appear which comes up on a plain black background, written in white blood splattered lettering, this makes the title of the film stick in the viewers head and reminds them of the blood and gore that is to be expected in the film.

Comedy- Bridesmaids

Starts with very upbeat punchy music to build excitement and pace, the first shot that is linked with this is an establishing shot of an American skyline which introduces the audience to the setting. There is quickly dialogue introduced 'I'm engaged' which tells the audience the main story line, there is also a two shot of the two women both whom seem very excited about the news. An over the shoulder shot puts more focus on the blonde character making us assume she is the main character, despite her excitement her facial expressing portrays more shock about the news. As she is asked to be maid of honour it puts a lot of pressure on her which is portrayed through the characters nervous giggle  and her way of relieving some of this pressure is by drinking wine from the bottle, making it more funny. This is become an increasing stereotype of middle aged women to drink wine from the bottle allowing this type of comedy to appeal to a larger audience. The non-diegetic sound is introduced again but this time it is much more basey, this is used to introduce a new location, a very posh building. This location is contrasted by the mid shot of the lady in her beaten up old car which is not something you would associate with this posh setting- this is enforced by funny dialogue about having to punch the car to start it. Although the character is dressed as what they would consider to be posh she is underdressed in comparison to the other people in the room. The difference between them is emphasised by a use of an over the shoulder shot looking onto the bride and the maid of honour, this would imply that these two have more similar personalities whereas the rest of the bridesmaids are a lot posher. This montage continues through the greetings of all the bridesmaids,  all whom say a similar thing about being single- this would increase the humour and may even bring the audience closer with this character as most females can relate to the situation of being the single friend. One of the bridesmaid subverts to the others as she is also seen in more comedic way with funny dialogue. There is a medium shot of all of the six ladies sat around a table cheersing suggesting thar despite their differences they all become friends, this helps to keep the comedy on going as all of the character have very different personalities making their interactions between one another funny. All of the ladies have very different ideas for the bachelorette party while the use of the close up on the maid of honour implies this is not her cup of tea. The use of mise-en-scene further creates difference between the six as they are all dressed in completely different clothing. The montage which includes a long shot of them all walking together, fireworks and puppies keeps the excitement in the trailer while not revealing to much of the film. In the montage there is a long shot of what appears to be the braid falling in the middle of the road suggesting that not only does this film follow the whole journey of the wedding, it illustrates the difficulties during it. The last shot of the trailer is a medium shot of all the bridesmaids going to find wedding dresses, when Megan does a large burp, this not only subverts to the usual behaviour of how you would act in this situation further supports that she is the particularly funny character within the film, this is then followed by more funny dialogue by her. Not only is it her dialogue that makes her more funny but she is also a much smaller more butch character making her appear completely different to the others allowing her to stand out more. This would conform to the usual stereotype of comedy films as they usually have one joker character however this is often played by a man, also in this film all of the characters appear to have some quirks about them making them all slightly humorous to watch.

Poster x2