Horror-The Lovely Bones

The trailer starts with a close up shot of a young girl reading a 'vogue' magazine, shot reverse shot is used to show the other character that she is staring at, although she is trying to hide from him, this may suggest to the audience a sort of romantic aspect to the film. Non-diegetic sound is used from the beginning of the trailer to help build a more tense environment. This situation is a good place to start a trailer as many people can relate to the situation of hiding from crush, being embarrassed, allowing it to capture the audiences interest from the start. As the production credits are introduced it comes with a change in mood, we then see the same character in a mid shot cycling, appearing to have happy family times. Editing is used to make this shot appear in the past as if you are watching a home family video possibly foreshadowing events to come. The voice over that is introduced helps the audience to build a connection with the main character and bright lighting is also used to illustrate the positive side of family life. This would subvert from a normal horror film as the audience would not be aware until this point that the film was not based on a love story. Mise-en-scene is very important as it represents how this was in the past, linking to the happy time before the main character was murdered.
The long shot of the main character in the field is used to show a change in mood, the lovely non-diegetic music is still being played along with the voice over. As the voice over says 'I was 14 years old' the audience would be half expecting her to say fall in love however she says when I was murdered. The loud bang helps to highlight the change in mood and the mid shot of the young girl also helps to convey her change in emotion. By using a fade to black after this it makes the events appear very realistic, another way of keeping the audience interested. This continues to subvert to the normal stereotypes of horror films as the film also contains a lot of emotion. After this the non-diegetic music becomes much louder and the trailer takes a more serious turn, illustrating the family's devastation. By basing the film on a kidnap and murder it opens the film to a wider target audience, normally just aimed at young teenagers, as this is a topic close to a lot of peoples hearts.
The non-diegetic becomes more upbeat and the lighting becomes much brighter as we are taken to the world that she is now in, this is contrasted by the more neutral colours back in normal life. This suggests that the main character is in a much happier place suggesting that although this film is a horror it is aimed at a younger audience hence its 12A certificate rating.
The mood then changes again as shes says 'my murdered still haunts me' suggesting that although this film is based on the girl and her after life she still wants justice, also reflected in the change of non-diegetic music. By using upbeat music it becomes more thrilling and exciting as the audience also wants justice. The repeat of the phrase 'You're the Salmon girl, right?' reiterates how the man is very creepy and although he may appear friendly is clearly not. Multiple close up face shots are used to portray the different emotions felt by all the different characters. The montage of different events happening at different types also helps keep the excitement as the audience now feel connected to the Salmon family.
The close up shot of the sister searching through the murderers house is very tense as the audience can already assume that something bad is going to happen. The non-diegetic sound becomes very loud and then suddenly stops when he enters the house, focusing on a close up of his face. The silence creates a very eerie atmosphere until the floor creaks, the non-diegetic music is then introduced again making the audience jump. By using close ups on the murderers face as he is running shows his determination and lack of emotion, hence making the audience fear what is going to happen next. The next montage of events is very quick, not revealing too much making the audience more likely to go and see the film when it is released. Again the use of fade to black is  very effective with the final shot being a mid shot of him standing in a doorway. The use of low key lighting helps portray his dark side and by the camera being positioned below him it suggests he is superior and a person to be feared.