Conventions of Horror

The target audience of horror films tends to be young adults 16-30, this is because they tend to be too scary for anyone younger than 16. Once people become 30+ their taste in film genres changes and do not enjoy being scared. Directors target these types of films to these age groups by using characters of a similar age group, this allows the audience to relate to them more and get more aggravated when they do the wrong thing. However using themes like Halloween make some horror films more targeted to smaller children as they are more humorous than frightening.